Between strategy and soul
My brain is a whole ecosystem — half roadmap, half rebellion.
I’m not just a Product Manager —
The kind of person who will bring ideas no one asked for, raise questions no one’s asking yet, and help teams do what they didn’t think they could.
I lead with intuition, energy, and empathy, connecting people, processes, and platforms into meaningful experiences.
For over 8 years, I’ve worked across fintech, e-commerce, and B2B ecosystems — from scrappy startups to enterprise giants — turning complexity into clarity and strategy into action.
Structure and intuition are not enemies.
They’re co-founders!
I believe people build better products when they feel seen.
I believe creativity belongs in tech, and that data without soul is just noise.
Education & Academic Research
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University of Porto (FBAUP) • Porto, Portugal
2020 - 2022
Major in Multimedia
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University of São Paulo (USP) • São Paulo, Brazil
2014 - 2016
Major in Digital Customer Service
Published research “From Analog to SAC 3.0: How Technology Reshaped Customer Service and Consumer Behavior in Brazil”. The study highlights how the integration of CRM, ERP, and social platforms reshaped customer expectations, service standards, and loyalty patterns. It also anticipates trends that would later become essential — such as customer autonomy, social reputation, and the transition to SAC 4.0 powered by AI, IoT, and Machine Learning.
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University of São Paulo (USP) • São Paulo, Brazil
2008- 2013
Major in UX Design | Minor in Software Engineering
Published research “Usability in Digital Geometry Learning: A Study on iGeom” a Java-based open-source tool for interactive geometry education.
Licenses & certifications
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2025
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2023
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State University of New York (SUNY) • Albany, USA
2017
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Gallup • São Paulo, Brazil
2016
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University of Westminster • London, England
2006
B1 Intermediate CEFR Level
Awards & Industry Recognition
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Best Customer Experience in Banking - Reclame AQUI Award 2016
Awarded for the best reputation in customer experience and complaint management across Brazilian banks.
I was part of the award-winning team responsible for the strategic redesign and product leadership of Itaú’s digital complaints and social listening platform, recognized by over 67,000 public votes. -
Top 3 Innovation in Latin America – IBM Think 2018
The recognition highlighted our AI-powered chatbot solution for e-commerce from Cogitant, which used NLP and machine learning to reduce support tickets by 90%. I presented the product at the event and led technical demos for the judging panel.
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Portugal Digital Awards - ICD Portugal 2024
The Partner Connect Portal, which I led as Product Manager at Worten, was nominated for the 2024 Portugal Digital Awards in two categories: Best B2B Transformation and Business Process Automation.
“I work hard so my cats can have a better life”
— Friends of internet